https://www.angiehoople.com/about daily 0.75 2021-04-01 https://www.angiehoople.com/bonuswork daily 0.75 2021-03-04 https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614750408411-YS8W2IXPCG65HR14QQI5/AH_Cargo_MainImages_670w_B26212_o.jpg *Bonus Work* https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614795283593-ZR9TI4OGNIJ3A1ZU7W38/AH_Cargo_MainImages_670w_B22.jpg *Bonus Work* https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614795744077-ES6UE8G4CYWH8E6HSCE3/AH_Cargo_MainImages_670w_B23.jpg *Bonus Work* https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614795756002-YJD00705RBUK1OO277YK/AH_Cargo_MainImages_670w_B24.jpg *Bonus Work* https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614796797850-VBFL27VDX3PGPKCJF9GB/AH_Cargo_MainImages_670w_B28.jpg *Bonus Work* Insurance insert https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614795902800-MBDRCFVTSTLNTF0ZC10W/AH_Cargo_MainImages_670w_B27.jpg *Bonus Work* Insurance agent direct mail https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614745607689-KSGO03WVPR7SLT5E3UUI/B1B32-000152-01_CBE_2021Planning_WLMT_email_a3.jpg *Bonus Work* Concept: Walmart email blast announcing new CBE licensed flavors with promo https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614746722094-2XSFE63YHBMQ3ZSJFOOI/XXX_FD_Holiday_2020_Adlob_HoliYay_A_Holi-YAY%21_boardA.png *Bonus Work* Social Campaign Concept that would invite Family Dollar shoppers to spread the word about all the exciting holiday items you can get for less. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614748793342-718S76GSBG29E191VXLU/Screen+Shot+2021-03-02+at+11.19.41+PM.png *Bonus Work* Once you get past the highlighter-yellow DG brand color, you’ll see savings on an exclusive paper towel design. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614748972240-LLWMMIWVFV6OYUI7P63A/Screen+Shot+2021-03-02+at+10.40.55+PM.png *Bonus Work* Various banner ads to support the exclusive sku and cause-marketing tie. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614748955043-D2O6OBQ5QFF6V7W64K4X/Screen+Shot+2021-03-02+at+10.40.42+PM.png *Bonus Work* https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614748730194-SFB27NKZSFQZ0GQQ6XAZ/Screen+Shot+2021-03-02+at+11.18.16+PM.png *Bonus Work* FB Sponsored post, this time driving awareness of the savings on the whole portfolio of products, a savings tied to giving back to an important cause. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614749237913-BND1AIQUNMJMUQKADSMS/Screen+Shot+2021-03-02+at+10.59.55+PM.png *Bonus Work* Sharable snack packs with fun temporary tats + Social Photo Filters = Celebrating our Fam/Friends & Connections (featuring me and my co-worker/friend :) https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614750320916-4IIJFIA6S037KZQTBTP2/AH_Cargo_MainImages_670w_B48_o.jpg *Bonus Work* Direct mail piece for a 5th anniversary party https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614796958704-U843YDLJRX5CUHR2SKYY/AH_Cargo_MainImages_670w_B49.jpg *Bonus Work* Posters for the 5th anniversary party activities https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614750349161-G7C54J79D094X5RMIGUU/AH_Cargo_MainImages_670w_B40_o.jpg *Bonus Work* Direct mail announcing a grand opening party for the local community https://www.angiehoople.com/selfesteembrands daily 0.75 2021-03-17 https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615989984138-VG8ZOS6Z5YBCT2YU5OE8/CSB_11.jpg SelfEsteemBrands The full color palette of calm, earthy colors were used to organize subject-specific brochures. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614795283593-ZR9TI4OGNIJ3A1ZU7W38/AH_Cargo_MainImages_670w_B22.jpg SelfEsteemBrands Linen-like and wood grain textures added an earthy, rich and cozy feeling to the brand. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615989953076-BFI1MHCB9I3M35NMD0SR/CSB_10.jpg SelfEsteemBrands Texture, color, typography, photography and tone all came together to create a beautifully cohesive look and feel. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614795744077-ES6UE8G4CYWH8E6HSCE3/AH_Cargo_MainImages_670w_B23.jpg SelfEsteemBrands The new branding worked great for event advertising as well, like these an on-premise posters. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614795756002-YJD00705RBUK1OO277YK/AH_Cargo_MainImages_670w_B24.jpg SelfEsteemBrands On-premise poster. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614796797850-VBFL27VDX3PGPKCJF9GB/AH_Cargo_MainImages_670w_B28.jpg SelfEsteemBrands Insurance insert / ad. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1614795902800-MBDRCFVTSTLNTF0ZC10W/AH_Cargo_MainImages_670w_B27.jpg SelfEsteemBrands Insurance agent direct mail piece. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615988654045-TMDASC82L7AAAGG8V7GX/_.jpg SelfEsteemBrands Logo, business card, stationary and envelope. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615988822196-3XRNIUXSG1WOQAG535K2/_2.jpg SelfEsteemBrands Flint, memo pad, address label, collateral. I was also the copywriter for both informational inserts shown. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615929343472-08UNDQJX2CVZJT57GXHJ/VGB_A.jpg SelfEsteemBrands Brochures for VGB: A tree symbolizes community and growth for the Personal Banking brochure, while a bridge is used to symbolize partnership for Business Banking. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615930066553-7CKCOQD39HBQZNEOXJXS/VGB_C.jpg SelfEsteemBrands On-site testimonial poster series using custom photography, branded blue line and celery green lined pattern. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615990437680-QBFYQZGR9UO1YW6HEOSC/VGB_.jpg SelfEsteemBrands “We Switched” campaign pieces that used VGB’s vibrant colors, custom photography and fresh type treatments to expand and grow the look: poster, print ads & digital ads. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615929631379-18CUT2RS19LDZDWESBUL/Reliabank_B.jpg SelfEsteemBrands Brochure Series & Stand-out Service Brochure. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615929608450-JG5TT2EQVZR7OBW1L45I/Reliabank_A.jpg SelfEsteemBrands Logo and Business Collateral System. (Sadly I only have this low-res file!) https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1615929656764-WX84QWFEPI768656YGIU/Reliabank_C.jpg SelfEsteemBrands Direct mail announcing a grand opening party for the local community. https://www.angiehoople.com/testing daily 0.75 2021-03-18 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847459679-XKODS8BCCXEYKBHGKJQC/20140301_Trade-151_0124-copy.jpg testing https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/84b3c04c-75c4-4425-b6ed-308fa8538fea/halloween-invite-4.gif testing https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847458319-DK4513Y3XD3GKBA1OOB6/Aro+Ha_0428.jpg testing https://www.angiehoople.com/work daily 1.0 2023-02-02 https://www.angiehoople.com/work/kinkyvodka monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606251675327-XHHMD71R4FEH2TJRW0UX/1_HOME_100044621hml_NC_SFW_dbpg_560x315_A_0000_1_995.png Work - Kinky Vodka for Pride: Campaign https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607017377500-EHWT5GLFFAKCAN68242B/Pride_Support_2500__grinder_app.png Work - Kinky Vodka for Pride: Campaign Grindr App HTML5 Event Banner https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606251676284-IQ1PY43PNTWTPJASUCZI/2_MIX_100044621hml_NC_SFW_dbpg_560x315_A_0001_2_995.png Work - Kinky Vodka for Pride: Campaign https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607017375196-S04ZYENK75CCICKAVI46/Pride_Support_2500__bnr_mobile.png Work - Kinky Vodka for Pride: Campaign Targeted banner https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606251675965-VXHEQ88W46NCUXH7MX3Z/3_MINGLE_100044621hml_NC_SFW_dbpg_560x315_A_0002_3_995.png Work - Kinky Vodka for Pride: Campaign https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607017377792-JLLG5SAX1WSQM0MDAPI5/Pride_Support_2500__fb_tablet.png Work - Kinky Vodka for Pride: Campaign Facebook Social Video https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606251673938-PIUUT9JI98NPRQIVKA6U/4_VIDEOS_100044621hml_NC_SFW_dbpg_560x315_A_0003_4_995.png Work - Kinky Vodka for Pride: Campaign https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607017846953-D56HPSTSU3SX9F6PNKTF/Pride_Support_2500__bnr_tablet.png Work - Kinky Vodka for Pride: Campaign Targeted banner https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606251673080-KCHYBU20AF1CPOM2D4OB/5_END_100044621hml_NC_SFW_dbpg_560x315_A_0004_5_995.png Work - Kinky Vodka for Pride: Campaign https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607017374561-8B88TAB3FYRFH79VTSKS/Pride_Support_2500__bnr_laptop.png Work - Kinky Vodka for Pride: Campaign Targeted banner https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606251673050-4ZXE60WHB58TGQ9KIWW0/KinkyLiquor_Display.png Work - Kinky Vodka for Pride: Campaign https://www.angiehoople.com/work/hormel monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/46698321-4587-45b0-8464-1f2054bd3436/hml_hotsandwichmeats.png Work - Hormel: Website Redesign https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/ecda40c1-aaa5-4b44-a50e-59aeec5f8b79/Hormel_Hmpg_Tablet_Mobile2.jpg Work - Hormel: Website Redesign The responsive, modular design allows users on any device to have an optimal UX. Homepage was designed to include an email signup bar, tabbed carousel and brand-specific content containers. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/0ed9b7fc-31df-41c2-87d8-73bf4636d68c/Hormel_Hmpg_Tablet_T_0000_hml_home_2.jpg Work - Hormel: Website Redesign Occasion-based meal solutions could live among brand-specific ones, offering great content flexibility. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/655e4cbe-3a5a-4dc6-9309-0cc9e3850426/hml_everydayscratch.png Work - Hormel: Website Redesign https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/c2abbef1-db47-476e-b8a6-fb8d9f366e7c/hml_chili.png Work - Hormel: Website Redesign https://www.angiehoople.com/work/dairydept monthly 0.5 2021-04-07 https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606242324020-WTFCR8OOHMNGIK3DH5KN/DairyDept_image_1_overview.png Work - The Dairy Dept: Reinvention Concept Seasonal flavors and occasion-based recipe solutions were highlighted while the perimeter was organized with easily navigatable signage. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606775486158-TQGGPQ6YVI2E5TZVVIX0/Mood_board_ang_A-03.png Work - The Dairy Dept: Reinvention Concept Moodboard: Retro Farmhouse https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606242315652-7UU3ON94OJWRC2F5VA3C/DairyDept_image_2.png Work - The Dairy Dept: Reinvention Concept To provide seasonal and occasion-based recipe solutions to the shopper, Kiosks highlighted seasonal flavors and relevant cross-merch products. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606775497712-K4L945E92H3VFW66ZO1W/Mood_board_ang_A-04.png Work - The Dairy Dept: Reinvention Concept Moodboard: Modern Farmhouse https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606242315383-YZ54HW33XRNWE3IQNRV5/DairyDept_image_3_kiosks.png Work - The Dairy Dept: Reinvention Concept https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606775480762-7TNZI1JKBHWIGGLO83QO/Mood_board_ang_A-01.png Work - The Dairy Dept: Reinvention Concept Moodboard: Retro Farmhouse https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606242315181-ZY8OCR52LP5GZIDACE4E/DairyDept_image_6_milkbar.png Work - The Dairy Dept: Reinvention Concept https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606775492579-OGY0K7NINDVTIKHJW3D2/Mood_board_ang_A-02.png Work - The Dairy Dept: Reinvention Concept Moodboard: Modern Farmhouse https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606775507016-8TYWVZ4ALY1KDXA3W24S/Mood_board_MilkBar_A2_cleaned-02.png Work - The Dairy Dept: Reinvention Concept Milk Bar Sketch and Moodboard https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606775507193-DQR3Y1LSJ57HC2XSC0EO/Mood_board_MilkBar_A2_cleaned-03.png Work - The Dairy Dept: Reinvention Concept Digital Kiosk & Milk Bar Overhead View https://www.angiehoople.com/work/oceanspray monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1419e553-ea19-436a-9da8-03a15f1c7a89/OceanSprayMocktails_1816x1023_AWriteUp3.jpg Work - Ocean Spray Mocktails: Campaign Concept Concept lead-in https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/adcfc791-2996-4f64-ab09-5556d0511523/Facebook+Post+%26+Demo.png Work - Ocean Spray Mocktails: Campaign Concept Facebook post & in-store demo materials https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606168736667-HDSUCGS7LR593IK7VBVV/Adlob.png Work - Ocean Spray Mocktails: Campaign Concept Ad lob https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/30ef1c67-d149-495b-bca2-09e20bd3e26f/Personalized+Video+Ads.jpg Work - Ocean Spray Mocktails: Campaign Concept Dynamic Location Banner Ad (frames shown) https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606168735942-9ZW3SL0XUA1Y8DRHD8ZU/Pallet+Display+3up.png Work - Ocean Spray Mocktails: Campaign Concept Quarter Pallet, half pallet, and club pallet with 3-packs https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606168734550-MM2WH6P8XO9CR5Y46FGS/National+Promotion.jpg Work - Ocean Spray Mocktails: Campaign Concept Promotional header card and neck tag https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606168736459-EHOLRSOP6EEPD0EZ48JN/Cross-Category+Necker+Wmt.png Work - Ocean Spray Mocktails: Campaign Concept National incremental neck tag & Walmart-specific cross-category neck tag https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606168737055-IHLDA1Y9ZWAXGBWWT9NR/Publix+Display+copy.png Work - Ocean Spray Mocktails: Campaign Concept Publix-specific promotion & display https://www.angiehoople.com/work/newsletters monthly 0.5 2021-03-17 https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606278763781-HSMIL62W4HOWER9CZOBP/DishinUpDinner_MemorialDay.png Work - Hormel: Emails Short-form email series with easy dinner solutions https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607915751874-QF2XO9S26JPND70IH23Q/eNews_Cinco.jpeg Work - Hormel: Emails https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606278763396-LSXE0PP66KNWV9ZHI1ZK/DishinUpDinner_Spring.png Work - Hormel: Emails https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606279032141-WPWSG2KXZOJFNB9XP0PH/eNews_Dec_100045202hml_Dec_RELEASE.jpg Work - Hormel: Emails https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606278760553-GLZ0J4236LRPA0W5WDF9/DishinUpDinner_Summer.png Work - Hormel: Emails https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606279049300-MP81C7ZDPNV65D2YEBEU/eNews_Easter.jpeg Work - Hormel: Emails https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606278891044-PNXF7CHNXG29OXCHH4H9/DishinUpDinner_March_short.jpg Work - Hormel: Emails https://www.angiehoople.com/work/natural-choice-website monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606765998874-R0NCVMLOVWZ9P4QBAEIB/image-asset.jpeg Work - Natural Choice: Website Products Page / We introduced the portfolio of products by speaking to their overall short and simple ingredients list. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606765424372-KD0392HOVG3PUZFSQW6J/100047916hml_nc.com_updates_Ingredients_RELEASE_011017.jpg Work - Natural Choice: Website Ingredients Page / We offered our user the ability to hear from trusted experts about ingredients used in the products. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606765451839-KZFD1G8T05KUO9N0F9KW/100047916hml_nc.com_updates_Recipes_RELEASE_011017.jpg Work - Natural Choice: Website Recipes & Ideas / We ideated, curated and shot a wide selection of recipes from food experts and trusted bloggers. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606766262392-OPG803F1JSINAWEELRCU/100047916hml_nc_h2_updates_NW_RecipePages_B_2020update.jpg Work - Natural Choice: Website Recipe / Each recipe page included easy-to-read details as well as a module that spoke to an aspect of the ingredient story. https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606765271709-WDFS2UQXB2D5UE7GIE6R/_home_Slide-1.png Work - Natural Choice: Website https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1606765270022-X09V6GRE75ULFBT4XWMM/_home_Slide-2.png Work - Natural Choice: Website https://www.angiehoople.com/work/mead-johnson-baby-formula-aisle monthly 0.5 2021-02-14 https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607026875942-IUG2SWOPFI5GDT25W51A/MJ_AdLobs_2500_Happy-Baby.png Work - Mead Johnson Formula: Campaign Concept Happy Tummy, Happy Baby: soft, warm, cozy cues https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607057033512-DKTMFKJIRACPB5LAF9JM/MJ_shelf_sign_circle_set.png Work - Mead Johnson Formula: Campaign Concept Sampling of mini shelf signs https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607057336548-VX4BW0FCMMY85EHC08MP/MJ_appless_screen_mock.png Work - Mead Johnson Formula: Campaign Concept https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607057574839-Y9U4V3KEXAHA1B2RF48G/MJ_email_flat.png Work - Mead Johnson Formula: Campaign Concept Walmart email https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607026878865-1IPSSHHPDB1IFLCM1AQM/MJ_AdLobs_2500_Nourish-Like-a-Natural.png Work - Mead Johnson Formula: Campaign Concept Nourish Like a Natural: confident, optimistic, 'you got this!' https://images.squarespace-cdn.com/content/v1/5fa469460dd90f58622a5e4d/1607057061463-YPHGD9BPS7KUT08FXQIJ/MJ_ShelfStrips.png Work - 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